Nicky Liddell from Concrete Wednesday Post Production entered the 3rd dimension of production with his brand new Smoke for Mac OS X System to create Australia's first stereoscopic/3D TV advertisement for JETSTAR during the broadcast of the Socceroos' clash with New Zealand back on May 24.

"Its was great timing for me. Within a week of having my Smoke system installed by Digistor, I was asked to create the TVC for Jetstar in stereoscopic/3D." said Nicky Liddell.

"The airline decided the time was right to air its new ad after learning the match would be broadcast in stereoscopic 3D." Jetstar's head of marketing and public relations David May said.

"The TVC involved creating a bunch of 3D Jetstar planes stereoscopically in Maya and we actually created over 20 planes flying in all directions for the final TVC. Combining these planes with Smokes advanced 3d Text tool worked seamlessly.

Concrete Wednesday Post Production "If overseas trends are anything to go by, the stereoscopic workflow is more than a fad, its definitely here to stay....And with the Smoke on Mac workflow and tight integration with Maya and FCP, I am now at the forefront of this technology and look forward to more stereoscopic work in the future."

"I would say over 90% of my work is for the advertising sector , so I needed a system that would give me the best possible finishing tools on one platform...Initially I wasn't looking at getting the Smoke on Mac straight away, I was just looking to do an upgrade for Maya and Toxic, but after seeing what the Smoke system was capable of at a Digistor event back in February, I thought it was a great investment...The tight integration between Maya and Smoke not to mention the direct import functions from Final Cut has made my workflow more efficient, saving me time and improving my overall workflow."

To find out more about Concrete Wednesday visit www.concretewednesday.com.au