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Avid

Digistor - Australia's leading Avid Solutions Reseller

As an Avid Elite Reseller and with over 20 years experience in supplying Avid to the top broadcast and post-production organisations in Australia, Digistor can can specify, install and support Avid solutions to match exacting production requirements. Alternatively, you can browse the Avid products here and purchase simply and quickly on-line.

Browse Avid's products.

About Avid

From the most prestigious, award-winning productions, to music and movies made at home, Avid creates the technology that people use to make the most listened to, most watched and most loved media in the world.  The shows, commercials, and news programs you watch on TV. The entertaining video and film stories you see on the web and on the big screen. The personal audio and video treasures that people make at home to preserve their favorite moments in life.

Their innovative digital audio and video solutions continue to revolutionize the art of creative storytelling, and have earned them hundreds of awards, including 2 Oscar® statuettes, a Grammy®, and 14 Emmys®.

Avid’s artists and experts make the difference

Like their customers, they are artists and industry experts. Storytellers. Musicians. Composers. Filmmakers. Students. Videographers.  Producers. Sound mixers.  DJs.  More than 50% of their employees have professional backgrounds in audio and video, and more than 70% use Avid products outside of the workplace. They draw on this knowledge to advance the development of digital audio and video technology in a way that helps their customers achieve their creative vision – however they define it. 

Serving Customers across the Globe

Avid customers embody a wide and varied spectrum - from the millions of video and audio enthusiasts who use their home editing solutions, to the world’s largest and most complex media enterprises who tap into the power of Avids end-to-end solutions and all the individuals in between. Regardless of where a customer falls on that continuum, each one of them aspires to use their talents to transform stories into media they can share with family, friends or even the world. Avid invites you to learn more about their global customers and the solutions that are helping them realize their dreams.

Film & Production TV

From indie and feature films to the full gamut of TV programming spanning studio productions, reality shows, episodic dramas, live events, commercials and music videos, Avid video editing tools are the standard that professionals around the world rely on every day for delivering productions on time and on budget. 

Video Editing

In addition to editing films and TV shows, creatives around the globe use time-tested Avid video editing software and hardware to deliver compelling home videos, Web content, and wedding and event videos.

Music

Avid music production tools are the standard for top recording studios and Grammy®-winning artists across all genres, while also redefining the personal, mobile and project studios that make the thriving indie music and digital DJ scenes possible.

Live Sound From small shows to world tours, clubs to theaters, and corporate events to mega-churches, A/V professionals around the globe rely on Avid world-class live sound production gear to deliver ultimate quality, ease of use and creative flexibility.

Broadcast
Avid’s open, scalable solutions and services for audio and video production, asset management and automation meet the mission-critical requirements of national, local, cable, satellite and online media companies around the world, delivering second-to-none tools that build audiences across any channel. 

Education
Avid products drive creative education in schools, colleges, universities and career schools around the world— from children making podcasts at elementary school to film students learning advanced production techniques in preparation for the professional world.

Integrated Offerings – from Enthusiast to Enterprise

With the proliferation of digital media content as a mainstream communication medium, Avid recognized a distinct relationship between people creating audio and video at home for personal use all the way up to professionals working on blockbuster films, hit songs and news programs. The reality is that the home enthusiast of today is often tomorrow’s professional, and today’s professional is often this weekend’s enthusiast. 

As a result, Avid has greatly expanded its core audio and video portfolio in recent years with complementary technologies that not only empower beginners to cut their teeth on the same tools used by professionals – but that also round out the end-to-end solutions we offer to customers who’ve asked us to address their evolving needs.  A handful of acquisitions have contributed to this growth, including:

• M-Audio (acquired in 2004) – allowing Avid to offer a broader range of complementary audio tools such as speakers, microphones, keyboards, digital DJ systems, and I/O interfaces;

• Pinnacle Systems (acquired in 2005) – allowing Avid to enter the worldwide home video editing market with the number one selling Pinnacle Studio software;

• Sundance Digital (acquired in 2006) – allowing Avid to enter the broadcast transmission automation market with software known for its ability to openly link to a broad range of third-party broadcast applications; and

• Sibelius (acquired in 2006) – allowing Avid to extend its reach into the professional music composer and education markets with a leading notation software solution.

With all of these offerings coming together under one brand, today Avid serves customers with integrated digital media production solutions like no other company. This integration lives in the way they have physically fused applications together as well as the way they’re exploring bundled offerings that can meet new and emerging customer demands.

Summary

Collaboration, end-to-end workflows and integration are just the beginning. Customers want solutions that offer maximum flexibility. They want solutions that can work seamlessly with other third-party workflows and products. They want solutions that give them the ability to work in the widest context possible. For years Avid has worked with their customers and third parties to evolve their solutions to meet customer needs. Openness is a design commitment, built into every Avid product from its inception. Today, Avid solutions work with a majority of third-party formats, plug-ins and technologies, putting greater flexibility and choice in our customers’ hands and removing limitations to how creative and productive they can be.