1) Always choose a Training Partner that can offer much more than just training.

If you are looking for a specialist training experience that will allow your staff to learn all the tips, tricks and techniques used in high-end workflow ensure you choose a training company with a high degree of versatility.  Normal “Book” or 101/201 training often sticks to the broader ground and offers little benefit to experienced users who may think there’s nothing they don’t already know.  By partnering with the right company that provides a complete connection to you on the inside track you can be assured of maximising your training dollars.

Look for a training partner that knows the industry in every way as they will offer you many benefits in additional to simple training classes. It may be that they sell and support the products that you are learning. This will mean that they have access to inside information from suppliers and manufacturers. This will probably also mean that they are involved in other events such as tradeshows, webinars and seminars around the products that you are learning. By partnering with them on many levels you may also be privileged to receive special offers, discounts and advance news plus access to a dedicated Account Manager that can manage your individual needs and ongoing sales requirements. Companies that simply supply training will not be able to offer the same benefits.

2) Look for an established business with excellent facilities and access to internal resources.

Choosing the right focus, location and environment is key when selecting a training partner. Look for a facility that has a fully configured training room together with qualified technical staff on hand. It is rare in a studio or production environment that you will want to use a single piece of software without integrating other programs into your workflow. This same rule applies to training, by choosing a permanent & established training facility with technical staff on hand to configure both hardware and software you will be ensured that the trainer will be able to switch between programs, install new plugins at short notice and maximise the time that you are paying for.  “Book” style learning of a single program without integrating other tools into the learning experience will most probably not meet all your needs or be as rewarding or useful as training integrating multiple packages.

Installing and setting up new software can be challenging and extremely time consuming. Always choose a company that has access to in house technical staff plus the latest hardware and software. That way their staff can ensure that the training environment is set up prior to the training delivery using in-house staff at their expense thereby saving you valuable time and money while ensuring a comprehensive and detailed learning experience.

Look for a training facility that is well located and fitted out as opposed to a temporary venue that simply sets up for the duration of the class. Using a dedicated facility will also offer simpler logistics and higher productivity than organising your own training in-house. Technology such as projectors and workstations will be permanently set up and working efficiently allowing you to access training at short notice if needed.

3) Ensure your training partner is flexible and can provide you with services and support.

A company that offers a range of services in addition to training will always be there to assist with your diverse requirements. Qualified sales staff can help with advice on products, installation, finance and technical issues. A training partner that is backed up by a services and support team will be able to provide you with a complete solution for your requirements.

It can be also be difficult to find the space and equipment at your own studio without constant interruptions, calls and emails. Using other team members as in house trainers can sometimes be problematic for reasons including lack of experience, interruptions and time constraints. In the same way that you rely on a support partner to resolve in house technical issues you can extend this relationship to training with a partner who can supply expertise to you at short notice so you do not tie up the time of your creative staff.

Flexibility should be an important part of what trainers offer. Always ensure that you work with a partner who offers a service either at their facility or onsite that allows you to overcome obstacles without affecting your productivity. Trainers should be able to work at short notice rather than sticking to a fixed timetable that does not suit your deadlines.

4) Ensure trainers are experienced in many disciplines & current industry practices.

By choosing a training partner that is involved in the post production and digital media industries on many levels you are ensuring the best possible outcome for you and your team members. You will not only be party to the best industry trainers, you will also receive up to date information on products and industry from the source together with access to the special offers and industry events. Companies that simply provide training across many disciplines will be unable to match these benefits.

Experienced trainers can also gauge the level of engagement and understanding of trainees enabling them to pitch the training at the correct level and ensure that the training experience is maximised for your team. It can be difficult and disappointing when a trainer is unaware of when a class member is bored or overwhelmed. By sticking rigidly to a pre ordained curriculum or schedule the trainer is losing the opportunity to engage trainees and ensure that they gain the most from the training. Experienced digital media trainers work in many different environments including universities, colleges, private companies and production studios thereby gaining valuable experience from a variety of situations. By utilising a trainer who simply works in a single training area you are losing out on all the real world experience that a more varied trainer can offer.

5) Ask for a free training proposal for your team that encompasses all your requirements.

Ensure your training partner can provide you with a detailed training proposal. This should include objectives, costs, overviews and testimonials.  That way you can be sure that you are fully aware of what is on offer. It may even include information on how new products & acquisitions can be incorporated into your workflow. Once on site, industry experienced trainers can also provide valuable appraisal feedback on the artist’s abilities, intelligence, strengths & weaknesses etc.  With this knowledge on hand they can provide recommendations to employers on how to expand the skillset of employees and outline any extra training or products required to bring team members up to speed in workflow and desired outcomes.

To maximise your investment choose a company that can bundle products together with services and training. This will ensure that you are receiving a completely integrated solution where the sales staff, support team and training team are all working together to provide you with the best possible outcome for your facility. This will be important when installing new systems and introducing new workflows. You will have a complete team working together to ensure a seamless integration into your studio.


Always think of your training partner as part of a complete solution, choosing a training partner is much more than just selecting the cheapest option or the most qualified trainer. By choosing a partner with an integrated suite of training, products, industry knowledge and services you can be sure of receiving benefits and advantages across many areas that will enable you to grow and enhance your business quickly and efficiently.

For more information or to discuss an individualised training proposal please contact Sarah Palmer on 02 9431 6032 or [email protected]