4K and HDR for Broadcast and Post-Production

Briefing Sessions with Live Demos

While in conversation with Digistor's leading broadcast and post-production clients, two interrelated topics regularly arise - 4K and High Dynamic Range (HDR).

In order to assist in evaluating the issues and impacts of these technologies for those working with digital media, we've designed this half-day briefing session with the objective to help you understand :-

• the terminology and basics of 4K and HDR
• why 4K and HDR are important - at each stage in the journey from the lens to the lounge room
• the important technical and practical considerations for content acquisition, creation/management and distribution

We have invited key players from the industry to brief you. They will be calling upon their extensive real-world experience and differing perspectives to shed light on these important developments.

The presentations will be augmented with live demonstrations of equipment and workflows to clearly illustrate the concepts covered.

This is a great opportunity to gather the latest information from international experts and to network with peers who are implementing 4K and HDR technologies.

When and Where

Thursday 7 March 2019
Digistor Customer Centre
5-7 Cleg Street Artarmon NSW 2064

Times: Choose a Morning or Afternoon session. Check-in 30 mins prior to event start.
Cost: There is no charge for attendance, but places are limited so register early to avoid disappointment.

Who Should Attend

This briefing is designed for those working in television, film, broadcast, or post-production, cinematography or any associated role - especially those in technical and creative roles responsible for using, planning, recommending or implementing 4K and HDR in their workplace.

Specialist Guest Presenters and Topics

Rob Arnold
VP Worldwide Sales, Omnitek

Rob has over 30 years' experience in the broadcast industry, beginning his career in broadcast sales. In 1992, he became European Sales Manager at Pinnacle Systems. In 1999, he moved to Accom to become Sales Manager, then in 2005 Rob joined Omnitek as Director of Sales. In 2010, he become EMEA Sales Manager, building a successful network of distributors. Rob is now responsible for worldwide sales of Omnitek's Test & Measurement equipment and dealer network. Rob is well known in the broadcast industry around the world and his unique experience in broadcast Test and Measurement.

4K, HDR and IP Monitoring and Testing

• 4K Test & Measurement tools and techniques
  - Generating and analysing 4K signals including Physical Layer checks
  - Applications in production testing though to programme QC checking
• HDR grading – what are the key tools
  - 4K waveform analysis
  - False Colours, Zoom View & CIE colour chart
• IP analysis – future proofing
  - Hybrid approach
  - Easy cost-effective upgrade

Stuart Pointon
Owner & Operator, PAVtCAL

Stuart has 40 years' engineering, sales and marketing experience at the highest levels of broadcast television, post-production and cinematography. Since the late 90s, he has been at the cutting edge of new technologies and has researched and delivered major seminars to industry such as the effect of LED light sources in cinematography. In 2016 Stuart produced a paper titled "UHD – Lens to Lounge Room" with HDR/WCG which was used as a major contribution from FreeTV Australia in the formation of ITU HDR standard BT.2100. The paper was also presented to industry as a major seminar on the introduction of HDR and WCG. Stuart currently owns and operates PAVtCAL which provides AV system design and consultation, colour workflow advice and set-ups for content creation markets such as cinematic post-production, broadcast systems, graphic arts and photography, utilising advanced NIST certified equipment.

Calibration and Colour Management Overview

• The business benefits of calibration and calibrated workflows
• Display technology types
  - LCD types, OLED, new technologies & HDR
  
• Basics of calibrating
  - Initial setup checks
  - Matrix or 3D LUT
  - Probe types
  - Software
  - Photoshop and other PC-based applications in post-production

HDR For the Real World

• What is HDR?
  - The basic premise of HDR and acceptable specs
  - How does it differ from SDR and how is it the same?
• Why is HDR important?
  - Overview of HDR productions and delivery of content
  - Opportunities and monetisation
• What are the challenges?
  - A look at the added workflow
  - Overview of the creative and technical challenges to creating HDR
  

Do you need detailed training in HDR? Attend Digistor's full-day workshop "HDR in the Real World" on 14 March 2019.

Gary Chia
Regional Sales Manager / Product Specialist, Postium

Gary joined Postium in 2016 specialising in monitor products for the past three years. Gary has unique experience specifying suitable monitors for a full range of broadcast situations throughout the world. Postium is a worldwide supplier of professional broadcast, movie, studio equipment including monitors from 7" to 55" with unique, features and technology to cater to different budgets and requirements. The new OBM-X310 is a GRADE 1 True 4K HDR Monitor, designed as a critical reference instrument for visual evaluation of image quality for any 4K, UHD, and HD signals. For over ten years, Postium has developed, engineered and manufactured their own LCD rack monitors which are now widely used by many broadcasting stations and OB vans worldwide.

4K/HDR Monitoring

• Monitor Terminology
  - Introducing Reference Monitors,
  - Which type of Grading Monitor suits users the most?
• DCI 4K resolution or UHD 4K resolution?
  - 1,000 NITs, SDR, HDR, OLED, LCD. Is this stuff important or not?
• Grade 1 Reference Monitor:
  - What to look for in a professional 4K monitor
  - Types of inputs, SDI Single, Dual, Wuad Link, HDMI, SFP
  - HDR Waveform Displays, Color Space Comparison, Camera log, LUTS and more
  

Supported By 

About Digistor

Digistor provides solutions for the creation, management, storage and distribution of digital assets. From post-facilities to broadcast operations, from single studios to collaborative, networked environments operating across a room or across the world, Digistor empowers its customers through smarter technology and service solutions. Find out more

V0.2 - 22 Jan 2019.